My Summer Fetish

For the perfect neon pink pout 

YSL Fetish Pink Rouge Volupte Lipstick

my inspiration for this look came from

 New York Fashion Week

Milly by Michelle Smith S/S 12

ex oh ex 

Puppy Couture

These puppies are more common on the arm of a supermodel than a Birkin from Hermes.

The Super cute Australian Terriers out and about with Jess Hart and Miranda Kerr.....

SUSTAINABLE FASHION SHOOT

 Fashion in the 21st Century can be sustainable for the physical environment without looking like a sack of potatoes. ‘Sustainable’ or ‘Eco fashion’ is a growing trend for the fashion industry today. To encourage more ethical fashion industry practices International bodies have established. These bodies assess the damage created by the fashion industry from a tendency to overuse economic and environmental resources.

The Centre for Sustainable Fashion in London states that the current mode of the fashion industry “can damage individuals and societies more widely through appalling working practices, and the detrimental psychological and ecological effect of consumerist fashion. A fashion piece cannot in itself create sustainability – this is created by the way in which we design, make, wear, discard and reincarnate it.” (LCF, 2009)

 Designers should also encourage a sense of environmental awareness through the use marketing and display of designs in fashion media. He use of string in the photographs symbolises the literal connection between fashion and the environment.  As string is literally the beginning phase of creating certain materials I have tried to explore the idea of acknowledging what clothes are made out of and where that material comes from. By portraying the beauty of nature in this series of fashion photographs, it is my belief that if consumers are more aware of the effects fashion can have on the environment than we can create an industry focused on sustainability. New initiatives from the Centre of Sustainable Fashion emphasise education and discovering new approaches. These initiatives are discussed in their comprehensive ‘tactics for change.’

“Businesses need to internalise costs that have been traditionally seen as external. When questioned, 90% of businesses surveyed felt that they had a responsibility for both direct and indirect impacts of their businesses on the environment (Volume 1.0: Fashion & Sustainability, A Snapshot Analysis March 2008). However this is yet to be factored into the cost of a product and against the values by which a company stands.” (LCF, 2009)

Fashion photography like the one presented in this photo essay can empower the fashion industry to implement sustainable business models with focus on considering the social, cultural and environmental impacts of their craft. The industry and consumers of fashion can thereby work together to further foster environmentally friendly collaboration in the fashionscape.

Thanks to Verity Jacobsen- I couldn't have done it without you x

No one had the slightest suspicion of what beautiful things she had seen

I found this beautiful word etched into the sidewalk. 

I wonder who wrote it? I wonder who they wrote it for? 

and it makes me smile.

Ysl ooozes koool

Love

If your like me and cant wait to get you fingers into this sold out little number the fashionable folks at net-a-porter are expecting another delivery in soon........#holdingmybreath#

Jeffrey Campbell Shoes

Im lost for words.....

A few of my favourite things

My Tom Ford Sunnies

My digital SLR

EOS 1100D

My Mac Book Pro

After The Apple

I bought this After The Apple Bag last year at Designer Forum...
Its a FACT that I will never love another bag as much as I love this one.
Every single detail is beautifully thought out. You can tell nothing has been left up to chance. Different materials and textures come together in glorious unison to create a one of a kind look.
 *What can I say I'm a girl who likes a bit of everyday glamour*

This year I have my eye on this one

                                            THE SLOUCHY SCARAB CREED $525 (Soooo worth it)